How to Get Cited by ChatGPT, Claude, Gemini and Perplexity
What AI assistants look for when they recommend products, and how to make your site easy to cite.
7 min read · Updated
How AI assistants pick sources
When an assistant searches the web, it favors pages that state clearly what a product is, who it is for and how it compares. Directory review pages, comparison articles and documentation are common picks.
Being mentioned on several independent, trusted pages makes it more likely you appear in an answer.
Make your own site quotable
Open your homepage with a plain one-sentence description of what you do. Add a pricing page, an FAQ and a features page that answer the questions buyers actually ask.
Use descriptive titles and headings, keep important text in HTML rather than images, and do not block reputable AI crawlers in robots.txt unless you mean to.
Get mentioned elsewhere
Listings on reviewed directories, mentions in roundups and honest user reviews all give assistants more evidence that your product is real and relevant.