How to Get Your Business to Show Up in ChatGPT and AI Search
A practical checklist to help your business appear when people ask ChatGPT, Claude and other assistants for recommendations.
8 min read · Updated
Start with what people ask
Write down the questions a customer would ask an assistant before choosing you, such as "best invoicing tool for freelancers" or "how do I find a local accountant". These are the prompts you want your business to appear in.
Try them in ChatGPT, Claude, Gemini and Perplexity and note which sources they name. Those sources show you where to get listed.
Make your own site easy to quote
State what you do, who it is for and what it costs in plain sentences. Add a pricing page, a features page and an FAQ with direct answers, and keep your details the same on every page.
Make sure your pages are public and crawlable, with a sitemap, and that reputable AI crawlers are not blocked in robots.txt.
Get cited on trusted pages
Assistants are more likely to mention a business that several independent pages describe in the same way. List your site in reviewed directories, get included in roundups for your category and collect honest reviews.
A MyWebCite listing gives you a review page, a web citation and a dofollow backlink, which adds one more independent page that describes you.
Keep your details consistent
Use the same business name, one-line description and URL everywhere. Inconsistent names or old addresses make it harder for a model to tell that mentions are about the same business.
Be patient and measure
Assistants do not update on a schedule, and nobody can promise a result. Re-run your question list every month, record which sources are named, and keep adding quality citations and clear content. Progress shows up as your site being named in more of those answers over time.