How to Add Citations to a Website Online: Submission Checklist
What to prepare, what the submission forms ask for, how verification works and the mistakes that get a listing rejected.
6 min read · Updated
Short answer
To add a citation to a website online, find a directory or profile site that accepts your kind of business, fill in the submission form with your exact business name, web address, category and description, complete any email, phone or postcard verification, and then confirm the listing is live. Repeat this on each site you choose.
What to prepare before you submit
Have these ready, so every form gets the same answers:
- Your business name, written exactly as you want it to appear.
- Your website address, including https:// and the version you want to rank (with or without www).
- A short one-line tagline that says what you do.
- A longer description, a few short paragraphs, that says who you serve and what you do.
- A main category and two or three tags.
- A logo and a screenshot or product image.
- A business email address on your own domain that you can check, for verification messages.
How the submission process works
Most citation sites follow the same pattern. You create an account or open a form, enter your details, choose a category and submit. The site then reviews the listing, and approved listings get their own page. Some sites publish at once, and others take days or weeks.
On MyWebCite, you submit your site on the submit page, and a free listing joins a review queue before it is published. Your account page shows the status of each submission.
How verification works
Big profile sites check that you are allowed to represent the business. Google Business Profile and Bing Places may ask for a code by email, phone or postcard, or a video or document check. Smaller directories usually just confirm your email address. Complete these steps promptly, because an unverified listing may never go live.
Mistakes that get a listing rejected or ignored
Stuffing keywords into the business name, using a different name on each site, listing a site that does not load, copying one description to every directory and choosing the wrong category are the most common problems. Keep the name plain, make the description original and pick the most specific category available.
Confirm the listing is live
Open the listing page and check the name, web address and description. Click the link to confirm it works, and note whether it is a dofollow or nofollow link. Save the page address in your log, then check it again in a few months.